Write with one color pen, then come back to highlight, review and doodle in another to get the most out of your notebooks.
I use my notebooks for both personal writing and productivity. I use them for everything, really: I fill them with little snippets and lines, insights and commonplace quotes, lists, longform, words, for clarifying my thoughts, for keeping myself company.
I often catch myself journaling rather than doing the harder, more concentrated form of writing that finished, published works demand, and that I set out to do in the notebooks. Or the tasks and dependencies that I need to track in order to make progress, whether that’s at work or in my personal life.
And this is where the problem with notebooks is. My notebooks are everything-notebooks. This means that I can’t and don’t review them enough. I don’t go back to them. They’re “write-only.”
When I do visit my old entries I can often literally not read what I’ve written days before, since my handwriting is so bad. Or I read the words on the page but they are dead to me, either the spirit of them, the thing that caused me to want to write them, their meaning, or the personal obligations therein. But why would I need to call Bob about another yard sign, I think to myself, or spend “at least 5 minutes upside down with heart below legs”. Who’s Bob?
Notebooks get valuable when you review them. We need review in our lives. Of our written works and everything. But how do we do that, when the words and the spirit in the notebooks are dead? Deader than things you read off the printer tray, even. Double-dead because you can see that they are your words and your obligations to self, but you can’t even recognize that self.
For me, one answer has emerged. It’s a thing I do to enliven my words, to re-participate in them. During the reading and not just the writing. I use a second color pen in my notebooks as part of a regular review process. Once a week, every few days. It gets me back into the spirit in which these words were written, into the things I thought were important. It helps me highlight and process, and pulls me back in in a way that has genuinely put my own best self back in front of me.
Interactive review on the cheap!
Two colored pens. For me it’s often black and then red. But not always. I write with my Pilot Precise V5 pen in a dotted graph hardcover journal, and I review and doodle in red, or in teal or some other very different color
The two-colored-pen review:
Highlights, of course. Reminds me.
Categorizes or calls out things in an area, like music or personal health, for grouping and scanning
Doodles, just to light the page up again, to touch the written word, mark the trail. Makes it more fun to review a third time, or a fourth
Provides status, like with little red checks that show progress
The hand-written word, as much as I’ve cherished it, as much of my life as I’ve given to it, is fading for me. I sense it may be fading for all of us. Fading in the blue glare of screens and scrolls, videos and loops and epic fails. And yet I don’t want to delegate all my writing and tracking to the screen. I believe in the pleasures and advantages of handwriting. And so this way to make the notebook more interactive but not more screen-like, to put more value into it by valuing it with review, has been a really big one for me.
This little habit has helped me connect the circuit of writing and reading again, and has made my notebooks more productive as sourcebooks for inspiration, organization, concrete writerly progress or durable clarity.
An interesting marketing insight backed by a real investment in customer service
No one, incredibly, seems to have written the Harvard Business Review (HBR) case study on Sweetwater and their business model. I’ll just have to do a poor man’s version here, because I think something notable is going on at Sweetwater, one of the Internet’s largest online music retailers. Something that seems to be working very well.
Every online retailer tries to focus on customer service. They have to. In an online shopping world, especially one dominated by Amazon, you need to differentiate your service from the myriad others that carry the same products. You may try to differentiate on price, but retailers like Amazon and walmart.com have such massive economies of scale that you will be racing to the bottom with an expert free diver.
So you differentiate on “heart” or on personality or especially-good customer service. And these are already tough enough to win in the click economy, where shoppers are simply putting the objects of their desire into the giant search bar and combing results for the best prices, the fastest most frictionless transactions (a giant search bar where Google can privilege its own offerings and those of its affiliates!). But they get even tougher when they’re the only differentiations left to the thousands of retailers who aren’t giant, who aren’t striking deals with the postal service or launching space programs: Everyone is doing customer service! Everyone is doing long, risk-free trials and free fast returns! There are tons of now-familiar service-first plays in online. So how do you differentiate in customer service if everyone is doing it?
This is where Sweetwater is winning. For one thing, you need to actually have excellent customer service, and Sweetwater does. In my limited actual direct experience, the Sweetwater sales technicians really know what they’re doing, are musicians, have real advice. And their sales process also makes it easy and natural to chat with or in some other way get advice from these technicians. This is already quite a lot.
Still, in the new normal of giant e-tailers and buy-now buttons, you simply can’t show enough prospective customers that you mean it unless you market this successfully And this is where Sweetwater seems to have thought of something unique that gets their service noticed:
Product reviews that come from the Sweetwater almost invariably praise not only the product but also the Sweetwater technician, usually by name, who made the process so easy and the product so perfect. Product reviews! The following is completely typical:
This is genius. Someone, maybe the founder Chuck Serack, must have decided that the virtuous circle in all this is:
Customers like me are searching as often as not for product reviews before we actually go to buy. This is a marketing area! A first touch for many potential customers.
Search engines are syndicating more product content into the search results, including reviews, where other characteristics of the buying experience–price, one-click carts, galleries, shipping, terms–are fungible.
Customers come to identify Sweetwater as a site where technicians are particularly helpful, actual, praised. This is a differentiation that matters a lot.
I’m not sure how they actually encouraged this behavior among product reviewers. Maybe it was primed; maybe it’s self-reinforcing; maybe they’re paid or given discounts. I suspect not. The content and tone of reviews at Sweetwater–about the products–are markedly different, like the sales technician is your new best friend, or a guy you’ll jam with next week. Take a look.
You couldn’t fake the friendliness and expertise for long and have this work, of course; reviewers are ruthless. But as part of a larger, authentic dedication to customer service (“The Sweetwater Difference“) this is a great move into a novel pre-sales area, online customers reviews, that has given them a marketing edge over other music retailers online, one that musicians like our band Stationwagon rely on!
Obviously, there’s a ton of new writing on politics. Thoughtful, anxious books and longform essays about the right wing, especially, about nationalism, authoritarianism. I’m just beginning Kurt Anderson’s Evil Geniuses, as one example, which documents the Right’s efforts, since the late 70s, to dismantle the New Deal and create distracting culture wars as cover. Robert Reich, whose books The Work of Nations, Reason, and others were formative parts of my reading education, has now written a book called The System: Who Rigged It, How We Fix It. And of course Jane Meyer’s amazing Dark Money was, a few years ago, the new standard in impeccably-researched, dark and incontrovertibly real accounts of Plutocratic moves to undermine American democracy and fairness.
These books look into America’s recent political past for explicit beginnings and sharp turns. Policies, manifestos. Think tanks. Secret meetings. They’re all there! Despite Anderson’s professed disinclination toward conspiracies, Evil Geniuses is absolutely persuasive about an organized, well-funded, secretive, bait-and-switch to lock in the power of corporations and the rich in the wake of late-60s progressivism and the schisms of the “Me” generation, bad wars, and bad actors in government.
What is happening? is the question we’re asking over and over now. This is not normal. Is it a Trumpocalypse, as David Frum has it in his book by that name? Is it something that’s always been here, for which Trump is just the most cartoonishly vivid and corrupt avatar, as Kurt Anderson seems to say in his earlier book Fantasyland? Is it something more fundamental, the ugly form of decadence that was predicted of late capitalism, like the critic Terry Eagleton describes in his book Materialism?
These were not the questions I had in mind when I went to re-read Isaiah Berlin’s book The Crooked Timber: Chapters in the History of Ideas. It had been so long since I’d read it, in fact, that I was taking it off the shelf as an escape, as one of those confident, anodyne syntheses of philosophy that would take my mind off the present, reconnect Aquinas with Aristotle or something like that.
I could not have been more wrong, and The Crooked Timber could not be a more eerily incisive analysis of the current situation. Though it was published as a collection more than 30 years ago, and though it focuses on what may seem like minor historical figures, like Joseph de Maistre (“Joseph de Maistre and the Origin of Fascism”), the clarity of Berlin’s analysis, the specificity of his historical subjects, and his analytical synthesis of rationalism, the romantic, belief and esteem bring this book right to the doorstep of our current crises.
The Crooked Timber is a collection of essays spanning Isaiah Berlin’s career starting in the late 50s, and connecting the themes of his political philosophy: History is concerned with the development of our faculties, of science and rationalism, of human as opposed to absolute truths (“Giambattista Vico and Cultural History”). Progress, moving in fits and starts, crests in the Renaissance, again in the Age of Reason and the rationalism of the Enlightenment. But reason has so many psychological pitfalls and frankly vengeful enemies that history is deranged by the emergence of good ideas at key points, like the French Revolution. New ideas arise and change culture; they are attacked. There are reactions, counter-reactions. Berlin says almost wistfully that “these collisions of values are of the essence of what they are and what we are,” and yet the results of the collisions can be brutal, catastrophic. The Reformation, the Terror, the Counter-reformation. History simply is the expression of human progress, its angry suppression, its eventual reappearance.
“Out of the crooked timber of humanity no straight thing was ever made,” Kant says in the quote from which the book takes its name. It’s clear that for Berlin absolutism, such as arises against ordinary human progress, is a real enemy—and a form that fear and suppression often take. Berlin deploys the Kant epigram not to criticize the idea of progress per se but to show how skeptical we should be of “straight things” like the religious orthodoxies, political utopias, and totalizing principles that are the bad guys in his writing.
Even worse and more deranging than absolutes, however, are the ideas that come out of the Romantic movement, which he sees as a “deep and radical revolt against the central tradition of western thought” that peaks in the second half of the 18th century as Germany’s Sturm und Drang (“The Apotheosis of the Romantic Will: The Revolt against the Myth of an Ideal World”). For Berlin, the Romantic is the dethronement of reason by the will, whose poet is Friedrich “high demonic freedom” Schiller and whose philosopher is Fichte, the “true father of romanticism.” It is the replacement of shared truths with personal truths, the elevation of the artist over the thinker, and the irrational, emotional, and violent over the reasoned and hammered out. One’s own truth is something to be insisted upon, even if it’s wrong. This is the truly massive shift in western culture, and a bad one: the Germans, as Berlin has it, couldn’t keep up with their Enlightened French showboat Encyclopedist neighbors in the sixteenth century and so basically invented Romanticism, and with it the aggrieved blood-and-soil ideologies that became National Socialism and the new American authoritarianism 300 years later in a crooked but unbroken line.
Nationalism and populism come directly out of the Romantic, in other words, out of the particular and personal against the general. This is where Berlin’s writing is so prescient. As he says, “Nationalism is an inflamed condition of national consciousness which can be, and on occasion has been, tolerant and peaceful. [But] it usually seems to be caused by wounds, some form of collective humiliation.” As Berlin says, “to be the object of contempt or patronizing tolerance on the part of proud neighbors in one of the most traumatic experiences that individuals or societies can suffer.” In Berlin’s example, the Germans, lagging behind their European and especially their French counterparts during the Renaissance “discover in themselves qualities superior” to their neighbors, qualities based on “unexhausted vital powers”, deliberate provincialism and the rejection of learning and sophistication. Berlin describes this as a “pathological exaggeration of one’s real or imaginary virtues, and resentment and hostility toward the proud, the happy, the successful” (Italics mine). For me this is the beating heart of the book and the thing that makes it so extraordinary—and so timely: Aggrievement and shame are the real engines here! Fuck ideas, fuck fellow-feeling! Fuck level playing fields and “what relations between men have been, are, might be and should be.”
The uncanny relevance of this was really brought home to me as I listened to a recent “Trumpcast” episode with Virginia Heffernan and Ben Rhodes, writer and former White House staffer. Rhodes said the animating force of the far right in America this last decade has been disgrace. The hallmarks of the conservative agenda were so thoroughly repudiated by the spectacular failures of the financial crisis (deregulation) and the Iraq War that true believers were left with nothing but shame, resentment and vengefulness. Which puts us in one of Berlin’s convolutions right now, actually, one of those moments like the French Revolution that pit the rational against the aggrieved irrational in ways that almost can’t help but go crooked.